Women Everywhere Stood Up Against A Writer Who Fat-Shamed Nike
Last week, plus-size ladies rejoiced when Nike made a bold move in the athleisure world. In the name of inclusivity, Nike introduced plus-size and para-sport mannequins at its London flagship store and while many were hailing positivity of the retailer’s decision, one particular person was not.
A British journalist for The Telegraph, Tanya Gold, wrote a vocal piece of Nike’s choice. Her piece entitled, Obese Mannequins Are Selling A Dangerous Lie, argues that the “new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run.”
Tanya Gold: 'The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement. What terrible cynicism is this on the part of #Nike?' https://t.co/51VmvUCxLE
— The Telegraph (@Telegraph) June 9, 2019
Rude much? This is a huge breakthrough for plus-size women everywhere, who’ve always wanted to hit the gym and not be judged. The Telegraph even had a poll!
Is the Nike plus-size mannequin a good idea? https://t.co/lO6iNWRmEE
— The Telegraph (@Telegraph) June 10, 2019
The article implies that “fat” people are not keen on being fit and should be ashamed of being fat. To which, Tanya blame Nike’s for normalising this truth. Thankfully, many of these women took to social media to give her an eye-opener and what the new mannequins mean to them.
A female journalist has written a pretty awful piece on the new plus size #Nike mannequin. She discusses how a woman that size could not possibly be an athlete, this thread isn’t about that journalist or her opinions, this is a thread about a fat strength athlete. It’s about me.
— Linky Gray (@illustratedlaw) June 10, 2019
Seriously, what were they trying to prove by spinning a story on this?
Are we not going to acknowledge that @Telegraph allowed @TanyaGold1 to publish an article degrading plus size women. Who are evidently going to NIKE to purchase clothing to improve their lifestyle. Because a mannequin portrays the sizes they include? pic.twitter.com/Mnvg0I69X3
— marie salazar (@_marieexxx) June 9, 2019
Regards the fat shaming articles about @Nike's decision to show a plus size mannequin in sports wear: this is my plus size body. I'm too fat to be labelled by sports media as athletic or aspirational. This plus size body is 1800 miles into a 5000 mile walk. pic.twitter.com/QQn7FjFdVd
— One Woman Walks Europe (@WomanWalksWales) June 10, 2019
Nike’s move resolved one of the many insecurities big girls face – Is it okay to work out when you’re fat?
So people are telling over-weight people to ‘lose weight’ or ‘go to the gym’ but as soon as @Nike use a plus-size mannequin people are saying it’s ‘dangerous’ and that ‘its advertising obesity’. What are plus-size people supposed to work out in then? #nike #plussizemannequin
— Alice Eve Collyer (@alicecollyerx) June 9, 2019
@Loeybug saying "i am a plus size woman, who shops in the plus size section of nike, and i took my fat ass on a run in my nike sports gear less than a week ago" was the biggest power move of 2019
A fucking queen👑
— Imagine Haders (@Imagine58052515) June 10, 2019
For the first time, brands were accommodating to the mass instead of forcing us to a size ZERO.
— LatoyaShauntay Snell (@latoyashauntay) June 11, 2019
True that! The plus-size mannequin is a realistic representation of many women and it’s step closer to inclusiveness in the fashion industry. Even though Nike launched the plus-size collection back in 2017, having a plus-size mannequin somehow shows that you’re wanted in the sports store.
Plus, it’s great way of showcasing the outfits in the actual size, as opposed to just imagining what it’ll look like on you. Here’s to hoping that more brands stand up to bullies and embraces all shapes as well as sizes.