Baby With Amazing Hair Is The New Face Of Pantene

Writer: Farah Karim

If you’ve heard about a baby being Pantene’s new spokesperson — you heard it right. Known as Baby Chanco, the young model from Japan became viral last year thanks to her absolutely luscious looking locks. And guess what? She currently has over 350k followers on Instagram!

Looks like this lion-haired baby is definitely going places, starting as the face of one of the world’s leading brands.

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❤️❤️❤️❤️❤️❤️❤️❤️ 🎈HAPPY B-DAY🧸 🎀Babychanco😍🎉 . 1歳なりました❤️ . そして1歳記念にと @pantene_jp_official さんより、special giftが届きました❕👀💓 . people誌掲載がきっかけであれよあれよとこんな素敵なことに‼︎ ありがとうございました😊 . Baby Chanco is 1 years old!! To celebrate her birthday @pantene_jp_official has sent us a special gift!! So many great things have happened since People magazine did a story on Baby Chanco. Thank you so much 😊 . There is also English version!! . #母モンチ感動してます🥺 #髪つながりからのまさかの #パンテーン 笑 #pantene #さあこの髪で行こう #HairWeGo #TheHairyTale #語りがこれまたまさかの #近藤サト さん👩🏻‍🦳💓 #どんだけー🤣 #1yearanniversary #12ヶ月#12months#1year #爆毛#モンチさん#Monchhi♡ #partnershipwithPANTENE #thankyou

A post shared by 髪記録 / hair diary (@babychanco) on

Yoshiaki Okura, P&G Japan Hair Care associate brand director told People, “We went straight to her mother because Chanco’s personality and special characters matches our image of women we want to support”.

The ad campaign is titled “The Hairy Tale”, which explains how people around the world loved her hair, but not everyone did. The voice in the video acting as Chanco had said “I wonder if that’s because I look a little different? But my mommy didn’t mind because my mommy loves my hair”.

The story goes on to explain how a baby born with similar hair as Chanco’s almost received a haircut but once the baby’s mum saw pictures of her, she realised that it’s okay to be different! Pantene explained how diversity is important to the company and that’s why they chose Chanco to represent the brand.

Aww, alhough she’s just a baby, she’s already making waves in the world. Take note, ladies!