Selena Gomez Confirms That Her New Beauty Line Will Include…
Ever since Selena Gomez announced the launch of her new beauty line, Rare Beauty, she’s stayed mum about what she plans to release with the line itself. Despite teasing us with bits and bops from her new collection, Selena has yet to actually confirm what she is going to release. Until now.
Following in the footsteps of Rihanna with Fenty Beauty and Lady Gaga with “Haus Laboratories” (amongst other singer-turned-makeup moguls), Selena has shared what her own makeup brand, Rare Beauty, will include. Taking the time to converse with Amy Schumer for Interview Magazine, Selena shared that her new line will definitely feature a shade-inclusive foundation line. She shared,
“I have 48 shades of foundation and concealer,” she said. “It’s all very clean and easy. I want people to feel safe.”
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One day left to submit your rare story on RareBeauty.com for the chance to be featured in our upcoming #WeAreRare campaign! We’ll be selecting people to fly out to Los Angeles (all expenses paid) to share your story in our upcoming campaign, be one of the first to try Rare Beauty products, and most importantly meet new friends. We’re prioritizing your story above all else – share your story at RareBeauty.com! Submissions open until 3/1 at 11:59PM EST. #sephora #sephorainjcp
She has also promised Schumer that she will perfect the clump-free mascara formula, at her request. Selena Gomez has previously teased us with images from her “Boyfriend” video shoot hinting at possible lip and eye products to boot. The caption indicates that Selena is “wearing Rare Beauty” but of course, doesn’t hint at what exactly the products are.
The 28-year-old singer also expanded on her reasons for employing non-models in her brands promotion campaigns.
People of my generation have all this pressure to look a certain way,”
And in order to foster healthier relationships between her fans and herself, her brand and their own self-acceptance, she wants to encourage her fans to feel beautiful more than just focusing on how they look.
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Started our day off with our FIRST EVER community meetup! Today we talked about what we’re grateful for, celebrating your uniqueness and future product ideas. Don’t worry, this is just the first of many and we can’t wait to meet more of you! Let us know below if you’re interested in joining our next meetup. 💖
The “Lose You To Love Me” singer first unveiled that she had been working on this project in February of this year, citing it as being a “secret project” that was 2 years in the making. And while the exact release date hasn’t been revealed (it might be difficult with the COVID-19 situation), it is slated for the summer of this year, online and in stores at Sephora in the US. Global distribution is estimated for 2021.