Morphe Cosmetics Has Officially Cut Ties With Jeffree Star

What goes around, comes around. Looks like Jeffree Star‘s controversial past behavior is coming back to haunt him He’s increasingly been the subject of boycott demands by YouTube influencers and users over racial and social comments, including resurfaced images from years ago where he called himself a “lipstick nazi” complete with swastika art on a web page. 

On July 10, cosmetics brush company Morphe cut ties with Jeffree and his products without explanation, which they announced in a Twitter statement reading, “Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”

We’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products

Though, it looks like the move was announced after weeks of growing backlash against Jeffree and his friend and co-collaborator, Shane Dawson. Related article: Everything Tati Westbrook Said Jeffree Star & Shane Dawson Did To Manipulate Her (In 5 Minutes)

Previously, Morphe—a makeup brand that regularly partners with beauty YouTubers—served as the primary brick-and-mortar retailer for Jeffree’s popular cosmetics line. Morphe hosted events at shopping malls around the country for Jeffree’s launches, most notably the Shane X Jeffree Conspiracy Collection, which Morphe stopped selling at the end of June.

Over the past 5 years we’ve accomplished amazing things together and released iconic products. We are proud of everything we’ve accomplished with them

Jeffree himself has not directly responded to Morphe’s announcement on his personal social media pages, however, the official account for Jeffree Star Cosmetics issued a statement of their own. “We are shocked and extremely saddened by the decision of our former retail partner Morphe Brushes on parting ways with our brand and Jeffree,” the July 10 post read. “Over the past 5 years we’ve accomplished amazing things together and released iconic products. We are proud of everything we’ve accomplished with them,” the statement also said.

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Dear Star Family…

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In the past Jeffree has been criticized for making racist statements, including saying the “N-word” slur on camera and directing it toward Black people in public on camera. Most recently, he has been accused of using anti-Semitic and xenophobic slurs in private as recently as February 2020. Other creators have accused him of blackmail, manipulation, making abusive comments toward them, and gaslighting them.

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