Kylie Jenner Files Trademark For “Rise And Shine” After Viral Moment

Remember Kylie’s melodious moment that took the Internet by storm? Well, it’ll probably be in your head for a little while longer because the cosmetics girl boss has actually filed for a trademark for “Rise and Shine.”

This isn’t the first time Kylie Jenner has tried to trademark something, though. Back in 2017, singer Kylie Minogue started a trademark feud with the young entrepreneur over the name “KYLIE” and neither party seems to have won.

The Kardashian-Jenner family seems to be quite fond of trademarking things, and the most recent controversy was when Kim Kardashian tried to trademark the word “Kimono” for her undergarment brand. The Kimono incident sparked worldwide outrage, and the reality TV star has since rebranded her undergarment collection as SKIMS.

What is the trademark about?

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Thank you for this masterpiece @kyliejenner 😌 #riseandshine #grammys2020

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According to Forbes, Kylie Jenner applied for the trademark in which the phrase could be used on her merch, like belts, bottoms as clothing, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, tops as clothing and undergarments. So perhaps, sooner or later, we’ll all be wearing baby pink “Rise and Shine” tops.

When will the trademark happen?

As Kylie merely filed for the trademark, it has not been approved yet. The viral moment happened in a YouTube video of Kylie’s office tour, but the trademark for the phrase may only be approved within a few months or years. It’s a really long process, even for celebrities like Stormi’s mom, who sang the phrase for a few seconds before picking up her daughter.

But not everyone is happy about this

As it’s tradition for the Jenners to monetize anything that comes their way, the people of Twitter aren’t exactly happy with their decision.

Then again, how else could she work on becoming the world’s first trillionaire otherwise?

Anyway, the trademark approval process could take months, and maybe even years until it sees the light o dawn. Until then, we’ll just have to see what happens next and Keep Up with the Kardashians.