Kylie Jenner Files Trademark For “Rise And Shine” After Viral Moment
Remember Kylie’s melodious moment that took the Internet by storm? Well, it’ll probably be in your head for a little while longer because the cosmetics girl boss has actually filed for a trademark for “Rise and Shine.”
This isn’t the first time Kylie Jenner has tried to trademark something, though. Back in 2017, singer Kylie Minogue started a trademark feud with the young entrepreneur over the name “KYLIE” and neither party seems to have won.
The Kardashian-Jenner family seems to be quite fond of trademarking things, and the most recent controversy was when Kim Kardashian tried to trademark the word “Kimono” for her undergarment brand. The Kimono incident sparked worldwide outrage, and the reality TV star has since rebranded her undergarment collection as SKIMS.
What is the trademark about?
According to Forbes, Kylie Jenner applied for the trademark in which the phrase could be used on her merch, like belts, bottoms as clothing, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, tops as clothing and undergarments. So perhaps, sooner or later, we’ll all be wearing baby pink “Rise and Shine” tops.
When will the trademark happen?
As Kylie merely filed for the trademark, it has not been approved yet. The viral moment happened in a YouTube video of Kylie’s office tour, but the trademark for the phrase may only be approved within a few months or years. It’s a really long process, even for celebrities like Stormi’s mom, who sang the phrase for a few seconds before picking up her daughter.
But not everyone is happy about this
Kylie Jenner was only 22 when she said rise and shine. https://t.co/IVA9190knS
— Jai Cabajardashian (@jaicabajar) October 18, 2019
As it’s tradition for the Jenners to monetize anything that comes their way, the people of Twitter aren’t exactly happy with their decision.
kylie jenner really filed to trademark the term “rise and shine” she’s such a greedy rat
— 🦋 (@m4rppp) October 22, 2019
Those “Rise and Shine” videos of Kylie Jenner were funny until she started doing too much by making sweatshirts and now trying to trademark it. Like why can’t she just let it be funny and leave it alone?
— Ace 🥀🌻 (@_Nikiig) October 23, 2019
very unsexy of people like kylie jenner to trademark things that we say every day and sell hoodies of it for $100 and then she gets to call an ambulance while having a medical emergency and the rest of us don’t
— sync @ lifts s0llux like a longcat (@aesyncthetic) October 23, 2019
Then again, how else could she work on becoming the world’s first trillionaire otherwise?
Anyway, the trademark approval process could take months, and maybe even years until it sees the light o dawn. Until then, we’ll just have to see what happens next and Keep Up with the Kardashians.