Kim K Slammed After Filing ‘Kimono’ Trademark For Underwear Brand
Another day, another Kardashian drama.
This time, Kim Kardashian landed herself in hot water after filing a trademark for her latest venture, ‘Kimono.’
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Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
KKW, who has been developing the shapewear line for the past year, shared that:
“Kimono is my take on shapewear and solutions for women that actually work.”
Her shapewear line, also known as ‘Kimono Solutionwear™’ offers slimming undergarments available in 9 different skin tones. The problem began when the reality TV star filed to trademark the word ‘Kimono.’
— Emi🛰草野絵美 (@emikusano) June 26, 2019
Aside from ‘Kimono,’ the Japanese kimono is a traditional Japanese garment
Kimonos are actually traditional Japanese garments worn on special occasions, like weddings, tea ceremonies and other formal occasions. Furisode, iromuji, mofuku and yukata are among the different types of kimonos available for special occasions. Some are Japanese heirlooms, passed down from grandmother to mother, mother to daughter.
— Tamlyn Tomita (@thetamlyntomita) June 25, 2019
The kimono is nothing like a shapewear
Normally, we would not associate kimonos with undergarments, but Kim Kardashian West has tried to change that. Besides filing to trademark ‘Kimono,’ the entrepreneur has filed for ‘Kimono Body,’ ‘Kimono Intimates’ and ‘Kimono World’ trademarks too.
Unfortunately, Kim Kardashian’s ‘Kimono’ has nothing to do with Japanese culture or values.
Using the hashtag #KimOhNo on social media, Japanese people started calling her out for cultural appropriation. After all, the kimono is a conservative attire, and it’s not underwear.
Kimono: has a centuries long rich history and is deeply embedded in the traditions and culture of a country.
Kim Kardashian: OMg It hAs mY nAmE iN iT!#Kimohno
— Kyla Hsia (@kylahsia) June 26, 2019
Nice underwear, but as a Japanese woman who loves to wear our traditional dress,👘 kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name. Pls reconsider
— Yuko Kato (@yukokato1701) June 26, 2019
Japanese women have also taken to Twitter to share photos of their beautiful, traditional kimonos.
Kimono was my bridal costume. I felt so happy and made up my mind to live my whole life with my husband.
— りはる (@riharu_s) June 27, 2019
— 栗男✨ (@tlmunderground) June 26, 2019
This is kimono. Japanese traditional wear. Please change that name.
— 🍑ももちゃん🍑ダイエット垢整形垢(希望) (@momochansenyoua) June 27, 2019
— レイノ七海 (@sarahnanami) June 27, 2019
It was such a privilege to experience a culture that has been around for more than a 1,000 years. Have some respect for the Japanese culture @KimKardashian #KimOhNo and shame on you for the ridiculous word play! (Pic: me in 2011. Irouchikake, a type of Kimono worn by brides) https://t.co/dHUgUqoMRS pic.twitter.com/WgnJ6LkZUt
— 🇰🇷 Megumi in 🇺🇸 with 🇯🇵 夫 + 子供👦🏻🧒🏻 (@q_megumi_p) June 26, 2019
And in another episode of Kardashian drama…
American-British pop sensation Kylie Minogue just launched her very own cosmetics line, KYLIE. Back in 2016, she managed to block Kylie Jenner’s ‘KYLIE’ trademark for advertising and endorsement purposes. Although they share the same first name, Kylie Minogue has long sold products, including fragrances and apparels.
— Kylie Minogue (@kylieminogue) June 23, 2019
The latest KYLIE lineup includes a clear lip oil, glittery lip gloss, cheek and eye glitter, lip color (that doubles as blush), and eyeshadow. Heart eyes.
What do you think of all this? Should Kim K have left the word ‘kimono’ alone? Let us know your thoughts in the comments below.