“Don’t Scold Me, It’s Not Me Being Sexy!”, Cosmetics Entrepreneur Safiey Illias Responds to Criticism Over Sexual Ad

Instagram has gone from a place to share personal photos to a revenue-booster, with influencers and celebrities earning tens of thousands of dollars off of the social media site. In recent years, celebrities and influencers have been put under intense scrutiny over the kind of advertisements and sponsored posts that they accept and therefore endorse on their social media accounts. More often than not, netizens take the time to reprimand celebrities and influencers for advertisements pertaining to unhealthy habits – like diet pills, cosmetic surgery and so on – and flood the comment sections of said posts. As such, celebrities and influencers have recently started exercising more caution when accepting and posting advertisements. However, it seems like Malaysian cosmetics entrepreneur, Safiey Illias, failed to keep up the quality control for space on her social media.

 

Numerous fans – part of her 1 million followers on Instagram – were quick to call out the 26-year-old for posting a video of a veiled woman, who proceeds to flip open her jacket to reveal her cleavage. The video captioned,

 

Guys, if you don’t use [product tag], it will be a very, very big waste. Remember virgins, how important it is to take care of your assets! Effects as early as 3-7 days later. Simply apply it and wait for the results. No need to ingest pills or worry about side effects.”

 

Screenshot from Instagram

 

 

Many who saw the video were angry over Safiey’s insensitivity at publishing such a video for the public to see. Netizens asked for Illias to avoid accepting ads like the one above, saying that it’s “too much” and inappropriate seeing as to how the lady in the video wears a headscarf but is showing her cleavage.

 

Original screenshot from Gempak

 

Upon being showered with criticism, the entrepreneur was quick to turn off the comments on the post and make her profile private. Taking to her Facebook page, she asked that netizens stop threatening her over the post, saying instead:

 

That was not my video. It was someone else’s video. Why don’t you scold the owner of the video? It wasn’t me that was being sexy like that. Don’t challenge this queen to put her sexiness on display. Do you want me to be naked? I will go naked, I will. At the end of the day, it is you that will squirm. I wasn’t naked but I was slandered as if I was.”

 

 

At the end of the day, advertisements and sponsorships purporting products that can grant you a “quick fix” for a “slimmer waist”, “bigger breasts”, “whiter skin”  are all playing to our insecurities. They distort the idea of what “beauty” is for the sake of selling products to feed these insecurities. Such products should not exist, much less be up for adverts and sponsorships. Instead, celebrities and influencers should be focused on spreading positivity – both for mental health, one’s outlook on life and for body positivity.

 

 

 

*Cover image credit: Safiey Illias's FB Page
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