Did You Know These Beauty Brands Aren’t 100% Organic?

Some of us are really particular when it comes to organic products. We don’t mind paying more in order to use products that are made of organic ingredients. However, it may be a shock to you to find out that many of these “organic” beauty brands aren’t actually 100% organic. According to a survey by the Soil Association, it is reported that 76% of consumers admitted they felt misled.

Here are some of the brands that we think are organic but aren’t completely 100% organic or eco-friendly as surveyed by Eluze Magazine.

1. Kiehl’s

According to PETA, this beauty brand do test on animals, which defeats the purpose of being organic. Taking Kiehl’s Ultra Facial Cream as an example, the top ingredients mentions phenoxyethanol, which is a preservative that can irritate the skin and eyes.

2. Origins 

Owned by cosmetic giant Estee Lauder corporation, it claims their production processes involve forms of natural energy and renewable resources, while their skincare is formulated with organic and natural ingredients. It is true that some of the ingredients used are indeed organic.  However in its list of ingredients for A Perfect World SPF 25 Age Defense Moisturiser, Octocrylene was listed as one of the ingredients. Research found that it could promote the generation of harmful free radicals when exposed to light.

3. Aveeno 

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When @sequinsandsales is asked who she’s wearing, the answer is Aveeno💁‍♀️. Here’s a peek at how she keeps up with her favorite accessory: beautiful skin! #EverydayMoisture

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In Aveeno’s Daily Scrub, it contain ingredients such as Sodium laureth sulfate, polyethylene, lauryl glucoside, PEG-16 soy sterol, carbomer, phenoxyethanol, glycol distearate, cocamidopropyl betaine, methylparaben, butylene glycol, fragrance, laureth-4, sodium hydroxide, and tetrasodium EDTA. 

Perhaps it’s more of a mixture between natural and chemical substances.

4. The Honest Company

This is shocking! The supposedly organic company went under the fire after a lawsuit was brought against Jessica Alba’s company. Her product, Infant Formula, that was labelled organic allegedly contained 11 synthetic ingredients that weren’t allowed by federal law and includes ingredients such as sodium selenite and taurine – the key ingredient of energy drink Red Bull.

5. Aesop 

This Australian brand now majority owned by Brazilian giant Natura does contain sodium laureth sulphate and nano-technology in their sunscreen. However, most of the oils and products used are in compliance with their certification.

6. OGX 

OGX has been long known as a beauty brand for its exotic varieties of shampoo and conditioner. Now OGX used to be a natural, cruelty-free hair care brand until it was removed from PETA’s list of cruelty-free and added to the DO list. Besides, they also contain ingredients such as  disodium laureth sulfosuccinate, sodium C 14 16 olefin sulfonate, and cocamidopropyl betaine. These are all agents needed for foaming.