‘Billie’ Is The First Razor Ad To Embrace Pubic Hair & We Love It

Seems like forever that women had been told to hide, shave, wax, basically whatever you can do to get rid of body hair. That is until today, in which women and movements are vocally speaking out against the body hair issue.

Honestly, there’s absolutely nothing wrong with body/facial hair and there’s no reason why you should feel ashamed about it.

Recently, an American women’s razor brand, Billie has been praised by women everywhere for embracing pubic hair in it’s latest campaign.

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Hang on, why is there so much pressure to be "summer ready"? Magazines tell us to stop eating carbs in February, follow a 12 step routine to get the perfect beach bod, and to remove every last strand of hair before squeezing into a bathing suit. The 4th unofficially kicks off summer. So this summer, you do you. Let your hair down, maybe even out… we hope you’ll enjoy the breeze.

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The campaign video, Red, White And You Do You showed a diverse mix of women by the poolside in high-cut swimwear with their pubic hair showing. YES, YOU CAN REALLY SEE THEIR PUBIC HAIR. That’s not all, they even showed a woman with underarms hair in another shot too! YASSS.

Breaking stereotypes, their Instagram caption read, “Hang on, why is there so much pressure to be “summer ready”? Magazines tell us to stop eating carbs in February, follow a 12 step routine to get the perfect beach bod, and to remove every last strand of hair before squeezing into a bathing suit.” The brand continued, “So this summer, you do you. Let your hair down, maybe even out… we hope you’ll enjoy the breeze.”

Yes, the body empowerment brand also featured women in all shapes and sizes – stating there’s no need for a perfect beach body. Muffin top? Who cares, YOU DO YOU.

Billie co-founder Georgina Gooley tells Glamour, “We very much wanted to not only acknowledge that body hair exists, and to show it. But we also wanted to move the conversation around the message that razor brands have been sharing with women—and that shaving is a choice, not an expectation.”

We absolutely love this. Getting rid of your body hair should be a choice and definitely not an expectation from society.

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