Barbie® To Honour Our Five Female Athletes To Inspire The Next Generation
Girl power! Mattel unveiled Barbie Honourary Award to honour some of the world’s most impressive female athletes—and that includes our own Malaysian’s female athletes!
As we all know, Barbie is widely known for their impressive projects over the years; honouring local role models who inspire the next generation of girls. And this year is no different. Introducing the new Barbie® Olympic Games Tokyo 2020 Doll Assortment—the brand is set to encourage and empower girls in the field of sports while helping to celebrate the remarkable sportswomen for their achievements.
In conjunction with International Women’s Day, Barbie Malaysia celebrates 5 female athletes who have brought Malaysia pride through their athletic achievements to spur inspiration in young aspiring female athletes.
In conjunction with International Women’s Day, Barbie Malaysia celebrates five female athletes who have brought Malaysia pride through their athletic achievements. Each athlete shares their words of inspiration aimed to inspire both girls [and boys] and to promote sports in the country.
The five athletes in Malaysia that will be honored are:
1. Nicol David, World Squash Champion, Columnist & Advocate for Women in Sports, Malaysia
2. Farah Ann, Artistic Gymnast, Malaysia
3. Shalin Zulkifli, Bowler, Malaysia
4. Leong Mun Yee, Diver, Malaysia
5. Anja Chong, Short Track Speed Skater, Malaysia
“As sportswomen continue to set new records and take center stage around the world, we are proud to honor these amazing women by amplifying their stories and achievements—have a responsibility to show girls they can be anything on and off the field, court, mat and beyond.” said Lisa McKnight, SVP and Global head of Barbie and Dolls, Mattel.
“As the original girl empowerment brand, Barbie is dedicated to shining a spotlight on powerful, diverse role models to inspire the limitless potential in every girl,” – Lisa McKnight, SVP and Global head of Barbie and Dolls, Mattel.
The first ever Asia ‘’Barbie Sports Arena’’ which will be commencing in June 2020, will showcase sport-inspired activities and kids are able to experience being a real athlete. There will also be a “Barbie Sports Championship” slated for Q3/Q4 2020 and kids are able to participate in the qualifying rounds across the region and winners will compete in the Southeast Asia Grand Finals to represent their home country! Stay tuned on more upcoming news and enjoy special promotions that include special edition Barbie gold medals and jerseys! In the meantime, you can try checking out the nearest departmental stores, and Barbie official e-commerce stores; https://www.lazada.com.my/shop/barbie and https://shopee.com.my/barbie.os for to support our Malaysian female athletes!