3 Malaysian Hijabis That Redefined Modest Fashion

A number of hijabi fashionistas are now becoming household names in Malaysia, having been highlighted in top magazines, commercials, ambassadorssome even have used their popularity to launch their own businesses products. But in order to become a fashion trendsetter, you must view fashion as an artistic phenomenon. So, what makes these women a fashion trendsetters? Check out these three big Malaysian A-listers that redefine modest fashion.

1. Noor Neelofa Mohd Noor 

(Photo: Naelofar)

Being added to Forbes Asia 30 Under 30 list is one of her many accolades, in addition to the various honorary awards she has gotten throughout the years. This former model turned businesswoman is no stranger to publicity. She has been in the entertainment industry for a long time before starting up a few businesses, including the successful Naelofar Hijab. The brand reportedly raked in a staggering RM10 million imprint since it first launched in 2014—besides being included in the Swarovski Sparkling Couture Infinity Exhibition Campaign which was held in Dubai, among other notable designers. 

Being included for the rundown of Forbes Asia 30 Under 30 is one of her many accolades, in addition to the various honorary awards she has gotten throughout the years. This former model turned businesswoman is no stranger to publicity.

Fast forward to 6 years later, now Naelofar Hijab is taking 2020 with an energizing new brand identity: to help women feel empowered by their choice to choose modest wear. Naelofar has also presented a new logo and fresh website making it more recognisable and user friendly. The new logo also features Naelofar’s new marking colour ‘’Naelofar Orange’’ which mirrors the quality and intensity of the brand. 

2. Datin Vivy Sofinas Yusof 

(Photo: dUCk)

Vivy Yusof—the proprietor of one of the most celebrated Southeast Asia’s premier online destination, FashionValet, needs no introduction, as she is turning out to be such a well known name in the Malaysian fashion world. Following the success of the multi-million dollar company, she launched dUCk, a fashion company showcasing scarf collection. Over the years, Datin Vivy Yusof has won a few honors and even graced the covers of high profile magazines. She has also been featured internationally by BBC, New York Times and Forbes

Over the years, Datin Vivy Yusof has won a few honors and even graced the covers of high profile magazines. She has also been featured internationally by BBC, New York Times and Forbes

FashionValet, founded by Datin Vivy and her husband, Dato’ Fadzarudin Anuar offers a wide selection of ready-to-wear pieces for women, men and children, from modest and contemporary clothing to lingerie, accessories, shoes and swimwear, offering the best-in-class user experience for consumers around the world. With offices set up in Malaysia and Singapore, FashionValet gladly conveys home-grown brands and designers from across Southeast Asia, filling in as a key stage for up-and-coming designers from these countries.

3. Hanis Zalikha Zainal Rashid

(Photo: Cakenis)

Actress, businesswoman and trendsetter, Hanis Zalikha, founded her own fashion and beauty line back in 2015 called Cakenis—a variety of scarves and shawls collection inspired by different cities all over the world. Now, the brand is evolving with not only fashionable wear products, but cosmetics & skincare products as well.  

Hanis Zalikha, founded her own fashion and beauty line back in 2015 called Cakenis—a variety of scarves and shawls collection inspired by different cities all over the world.

When she first started the business, Hanis Zalikha promised to catered Cakenis for all women of different styles and background, and fully commits to giving its best in terms of service and variety without compromising quality; she wanted shawls to be fun and stylish, with minimal effort put into looking fashionable, and hence, the reason why Cakenis was born. Her lipstick collection, Shade Dough comes in a variety of colours, each chosen carefully to suit most skin tones.

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