11 Chic Brands That Give Back To Those In Need
Writer: Farah Karim
With fast fashion zooming into the industry, there are tons of amazing fashion brands out there that have stepped up their game and building loyalty by giving back to the society. These are the brands that value sustainability, ethics and helping others as their main ethos.
Whether through sourcing sustainable materials or donating profits to charity, these brands are definitely changing how we should view the world.
Check out our top list of local and international brands that are doing good things to the society:
1. Posh Nail Spa
December is the month of giving! With Christmas around the corner, Posh Nail Spa initiated their ‘POSH Celebrates Gratitude’ campaign that works towards improving the lives of the Orang Asli in collaboration with Bina GenAsal Plt. In line with their newly launch of Agape series, 10% of the product sales will be contributed to Bina GenAsal Plt to support and help improve the young generations of Orang Asli Communities. For those who are not familiar, Posh Nail Spa is a company focusing on nail care with two outlets across the Klang Valley. The campaign welcomes any donations of personal care items in which can be dropped off at POSH Nail Spa outlets in TTDI and SS2 throughout December 2018. What’s a better way to get your nails done and still be able to give back to society?
Source: Fugeelah Facebook Page
Founded by philanthropist Deborah Henry in collaboration with Frankie Turner of Frankitas and Amy Blair of The Batik Boutique, Fugeelah is a self-sustaining initiative by Fugee School. The Fugee School is a UNCHR-recognised non-profit hub created especially for refugee children. The brand was inspired by the song “Fugee la” by The Fugees which also speaks about the lives of the refugee community. Children in the school are coached in the art of making accessories and some of the items that they make are sold in the collection such as earrings and clutches. Retailing at RM80 each (approx.), the accessories are really pretty too!
3. The Batik Boutique
Source: The Batik Boutique Facebook Page
The Batik Boutique began in 2009 after the founder, Amy Blair, became friends with Ana, a single mother, who at the time was looking for more income to support her family. This was the beginning of an initiative created to help low-income women to support their families and end the cycle of poverty.
It represents a reliable, sustainable, and fair way of earning income while learning new skills that can be used in the future. The brand believes that women such as Ana “deserve a fair and sustainable income, and the ability to provide for themselves and their families”.
4. Havan Clothing
Source: Havan Clothing
Havan Clothing is a brand born out of Hany and Ivan’s love for connecting with children. They believe that the creative expression that children have is a treasure to value and should be appreciated by adults.
The idea of transforming a child’s creative expression through printing artwork on pocket-tees was done in hopes of infusing the genuine artwork of these children with the daily lives of adults. The funds from the sales of the pocket-tees are used to develop and spread EQ lessons to more children.
5. Helping Hands Penan
Source: Helping Hands Penan Facebook Page
Helping Hands Penan is an initiative dedicated to the welfare of the Penan tribe in Sarawak. They’ve created economic sustainability and safeguards their education by providing sponsorship programmes along with medical and welfare support. The organisation helps empower women to be self-sufficient by utilising their weaving skills into making accessories, bags and pouches that can be used in daily life. Since Christmas is coming, this may just be a perfect gift for your mom!
ASOS collaborated with SOKO, a brand that’s dedicated to sustainable fashion. The proceeds from this line are used to boost the workforce of women and help them afford schooling their children. With the emphasis on education for girls, ASOS’ profits goes to fund schools in the area for training and mentorship purposes.
Back in 2011, famous retailer H&M created a movement called the H&M Conscious Collection which aims to promote sustainability. The collection features clothing made from organic, re-used and recycled material that not only keeps plastic away from the ocean but also away from your wardrobes.
Ann-Sofie Johanssan, the creative advisor at H&M, revealed that “By creating gorgeous lace made of ECONYL® and beautiful jewellery crafted from recycled silver, we continue to stretch the boundaries of sustainable fashion”.
3. Laura Mercier
Every September, the brand creates a specially made beauty product where 100% of the proceeds is donated to the Laura Mercier Ovarian Cancer Fund. Founded in 2012, the initiative both empowers women and helps those in need. The proceeds are used to help diagnose, treat and support women with ovarian cancer. In 2018, Laura Mercier released a new shade, Face Illuminator Inspiration. It garnered over 1700 reviews with an average of 4.7/5 on the official website.
Source: Glass Door
Another big name to add to the list is Sephora for its Sephora Stands programme, dedicated to female empowerment and sustaining planet Earth. Their aim is to grow the community of female founders and entrepreneurs in a world where they’re underrepresented.
Female empowerment is just one step towards their goal of increasing positive social and environmental impact. This year, they’ve released Sephora Collection Sephora Stands FEARLESS Rouge Cream Lipstick which the brand donates $10 (RM 41.66) to the programme for every purchase of the lipstick.
Since 1994, M.A.C started this tradition where by every cent from the M.A.C Viva Glam line would go to the M.A.C AIDS Fund. The fund goes to help women, men and children living with or affected by HIV/AIDS.
As the largest corporate non-pharmaceutical giver in the arena, the M.A.C AIDS Fund is committed to address the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people with HIV/AIDS. Currently, around $400 (RM 1666) million was raised exclusively through the sale of M.A.C Viva Glam Lipstick.
Lush is known for being 100% vegetarian, cruelty free and using ethically sourced ingredients. However, the brand is taking one step further. With their Charity Pot, 100% of the proceeds contributes to small organisations working in areas of environmental conservation, animal welfare and human rights. What’s more, the ingredients sourced from the Sustainable Lush Funds project support regenerative agriculture around the world.